Brian Brown Racing unveils new marketing partnership with Iowa Lottery
Tuesday, May 9, 2023
GRAIN VALLEY, Mo. (May 9, 2023) - “Blackjack” Brian Brown and Brian Brown Racing just hit the lottery, literally, as the Iowa Lottery, Iowa’s own lottery that provides entertainment and prizes to its players while simultaneously raising billions of dollars for in-state programs, is now a proud partner of Brian Brown Racing, set to make their official debut when Brian Brown invades Knoxville Raceway in Knoxville, Iowa, for another round of Championship Series action on Saturday, May 13.
Each year, 100 percent of Iowa Lottery proceeds go to support vital state programs. Today, lottery proceeds in Iowa help the state’s veterans and their families through the Iowa Veterans Trust Fund. They help with ongoing insurance costs for the families of Iowa peace officers, firefighters and corrections employees who die in the line of duty. And they provide help for a variety of significant projects through the state General Fund.
“Brian Brown Racing is so very excited to work with a new partner who not only creates fun experiences for lottery players, but also gives back to the state of Iowa each year…a state I love to race in,” Brian Brown stated. “I’m excited to meet some lucky lottery winners, as well as work with the Iowa Lottery to create my own luck at tracks all summer long, including Iowa’s own Knoxville Raceway.”
Padding the jackpot even more, Iowa Lottery has also been named an Official Partner of the “Sprint Car Capital of the World,” Knoxville Raceway in Knoxville, Iowa. Iowa Lottery will activate its partnership with the legendary half-mile by rewarding VIP lottery players with one-of-a-kind, at-track experiences throughout the 2023 season.
Jon Roth, Iowa Lottery Chief Revenue Officer, said that in addition to watching Brian Brown compete at the track, Iowans will get to see and hear him statewide in advertising that highlights the Iowa Lottery’s current “Race Into Summer” promotion.
“Brian’s humor and love of racing will be front and center this summer in Iowa,” Roth said. “It’s been a pleasure working with him to highlight the exclusive trackside experiences we’re offering as premium prizes through Race into Summer. We’re looking forward to an exciting season of racing and winning for lottery players and race fans.”
ABOUT IOWA LOTTERY:
Since the Iowa Lottery's start in 1985, its profits have helped make Iowa a better place to live, work and raise a family. The Lottery provides entertainment and prizes to its players while at the same time raising billions of dollars for the state programs that benefit all Iowans. For that, the Iowa Lottery thanks its players. When you play the Lottery, Iowa wins.
ABOUT BRIAN BROWN RACING:
Brian Brown Racing is a professional winged sprint car team that is based in Grain Valley, Mo. Brian Brown, who is the owner and driver, has amassed 192 total feature victories, as well as six track championships at the famed Knoxville Raceway in Knoxville, Iowa. For more information, visit http://www.BrianBrownRacing.com.
Photo Credit: Jared Buckallew
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